3 Best Email Marketing Tools to Track Campaigns in 2026

Email marketing still works very well. Businesses earn about $36 for every $1 they spend. But this only happens when they track results. If you do not track emails, you do not know what works. You also do not know what fails.

Email tracking shows who opens your emails. It also shows who clicks links and who buys something. Because of this, tracking helps you send better emails. Below are five tools that help you track email campaigns. We start with Mailercloud. Then we share four other good tools.

Why You Should Track Email Campaigns

A big email list does not mean success. An active list matters more. Tracking helps you see how people react to your emails. After that, you can improve your next emails.

Benefits of Email Tracking

1. Better results

Tracking shows which emails bring sales. So, you can repeat what works.

2. Better content

Tracking shows what people like. You can see this from opens and clicks.

3. Clean email list

Tracking helps you find inactive users. Then, you can remove them or send them new offers.

4. Better targeting

Tracking shows which links people click. So, you can send better emails to each group.

Best Email Tracking Tools

1. Mailercloud

Mailercloud is a modern email marketing software built for small businesses, startups, and scaling teams that want automation, personalization, and analytics, all without the high cost of legacy tools. Its intuitive drag-and-drop builder lets you create beautiful, mobile-optimized emails in minutes, no coding needed.

You can set up automated workflows with triggers and conditions to send the right email to the right person at the right time. Whether it’s a welcome series, abandoned cart reminders, or nurturing flows, Mailercloud helps you build journeys that convert.

Features

• Drag and drop email editor
• Ready-made email journeys
• Real-time tracking
• A B testing
• Signup forms for leads
• Good email delivery
• Easy to Use

Anyone can use Mailercloud. Beginners and experts both feel comfortable.

2. HubSpot

HubSpot is commonly the solution of choice in cases where the company needs the email marketing to be closely coupled with a Customer Relationship Management (CRM) system. It approaches email as a component of a bigger marketing system.

Features

• Track users from start to sale
• View emails inside CRM
• Get full reports

HubSpot works well for big teams. However, it becomes costly as your list grows.

3. Mailchimp

Mailchimp is still known as one of the most famous in this business. It has developed beyond a basic newsletter app to a marketing system that has good tracking abilities for any company, big or small.

Features

• Click tracking
• Industry comparisons
• Mobile tracking

Mailchimp is easy to understand. However, tracking options are limited.

Which Email Tracking Tool Should You Choose?

The selection of the tool will depend on your needs. When you are looking to have a user-friendly and dedicated email service with robust metric analysis and convenient design features, Mailercloud is the perfect place to begin. 

HubSpot may be a solution to the need to have a deep CRM integration, and Mailchimp is also a well-competing option in terms of visual simplicity. The first and most significant action is to select one and begin analyzing your data. 

The faster you know how your audience behaves, the faster you can improve your strategy and develop the business.

Conclusion

Email marketing works best when decisions are driven by data, not guesswork. By using the right tracking tool, you can clearly see how subscribers interact with your emails and continuously improve performance. 

Mailercloud, HubSpot Marketing Hub, and Mailchimp each offer reliable email tracking features in 2026, catering to different business needs and budgets. Choose a tool, start tracking your campaigns, and turn insights into better engagement and higher conversions.